PuriFi Branding
Our Role
Naming, Brand Identity & Positioning, Design, Strategy, Content Creation & Messaging, Advertising, Campaigns, Collateral, Packaging
A brand that you can see, feel, and smell the difference
GDI is the agency behind PuriFi, a revolutionary brand that offers air and surface purification technology. From the start, we carefully developed the brand to highlight PuriFi’s effectiveness and transformative impact, supported by verifiable evidence. Throughout the brand building process, the focus is on educating audiences about the negative effects of poor indoor air quality, presenting PuriFi’s indisputable clean air technology and how it works.
The brand showcases the noticeable difference in the air we breathe, making PuriFi a trusted and high-end solution for commercial, industrial, and residential applications worldwide.


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